This case study deals with challenges and the opportunities of Louis Vuitton, the leading European high-end sector transnational company, in Japan, taking into consideration the unique attributes of brand management, and integrating culture and consumer behaviour in Japan. In the last decade, Japan has been Louis Vuitton's most lucrative market, but it seems that the worldwide economic crisis has resulted in a decline in sales. Facing a weak economy and a shift in consumer tastes, Louis Vuitton has been accommodating its strategy that is unique in the Japanese market.
Louis Vuitton in Japan Case Study Solution
To boost sales, the business has had to launch more affordable collections made with cheaper materials. The brand has also been starting stores in smaller cities, where the bait of the symbol still works. Over time, Japanese consumers have shown passion for the iconic brand and fascination with. What have been the keys to Louis Vuitton's successful business model in the Japanese marketplace? This case was written to help pupils develop their analytical and tactical choice abilities. The case aims at eventually enriching multidisciplinary decision making, adjusting to a fresh cultural surroundings, urging a course of action for further strategic moves, identifying issues and helping in developing a business model.
PUBLICATION DATE: October 15, 2010 PRODUCT #: 910M67-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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