SN Brussels Airlines: Taking Off for Profit? Case Solution
Abstract:
Towards completion of 2001, a group of financiers is confronted with the tactical choice of taking control of (parts of) the insolvent Sabena, the previous Belgian flag provider. To this end, the case explains the significant crisis in the airline company market initially of the brand-new centuries, the competitive circumstance on the European and belgian market and the persistent suffering of Sabena.
Pedagogical Objectives:
This case bridges a crucial space in between existing cases that concentrate nearly specifically on either the low-priced providers like Ryanair and easyJet or on the big European gamers like Air France, KLM, British Airways and Lufthansa. From a tactical perspective, it is very fascinating to examine and examine how smaller sized gamers, squeezed in between the 2 groups, develop their methods, role themselves and perform their company in a mission for a sustainable competitive benefit.
This is just an excerpt. This case is about Strategy
published: 01 Jul 2006
Related Case Solutions & Analyses:
France Telecom-Orange in 2011: Stephane Richard and Conquests 2015
Amway Korea: Creating Shared Value
MELF and Business Culture in the Twin Cities (A)
DRW Technologies
VINESH JUGLAL: SOUTH AFRICAN SERIAL ENTREPRENEUR
After the Oil Spills: Transformation at the JIC
Driving Sustainability at Bloomberg L.P.
Learn From Each Other on the Path to Growth
Merging Esso Iceland and Bilanaust (E)
From Founder to CEO: An Entrepreneur’s Roadmap
