The case describes the enormous opportunities and the Indian company environment and challenges presented by rural marketplaces as they grow rapidly.
It concentrates on the advanced business model deployed by ITC to engage the rural inhabitants in multiple manners and create a platform for procuring commodities and supplying a range of services and goods to the bottom of the pyramid in rural India. It gives students the chance to to assess the future of ITC's rural business.
PUBLICATION DATE: May 27, 2009 PRODUCT #: 909M36-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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