Unilever’s Big Strategic Bet on the Dollar Shave Club Harvard Case Solution & Analysis

Unilever’s Big Strategic Bet on the Dollar Shave Club Case Solution


Unilever is one of the leading organizations in the world. It is a multinational corporation and has been selling consumer goods such as food, beverages, cleaning agents and personal care products. Unilever is a British-Dutch multinational company co-headquartered in Rotterdam, Netherlands, London, United Kingdom. Unilever is committed to conduct its operations with integrity and with respect for the interests of their shareholders. It is one of the top ten companies in the world which ranks the highest and cares about its customers and shareholders.

  1. Visit Unilever website and review their 2006-2015 financial data (under Investors Relations) and make relevant comments concerning its strategy and performance.

1.      Strategy

At the heart of Unilever's procedure is a grouping of assets on ranges where we have driving classification and brand positions, which offer open incredible doors for beneficial development, particularly in individual care, creating and developing markets and vitality. The focus is building up the business naturally, however acquisitions and transfers can likewise assume a part in quickening the portfolio advancement. In order to execute this methodology, we have rearranged the business to simplify the association and administration structure and to enhance capacities in showcasing, client administration, and examination and development. This has resulted in better management of assets, faster decision-production and a lower cost level. This change, known as the One Unilever software engineer, allows us to influence our scale both globally and locally. Unilever's long haul aspiration is to be in the top third of our associate gathering as far as aggregate shareholders’ return are concerned. We expect basic deals of around 3-5% per annum and a working edge in abundance of 14.1% by 2015 after an ordinary level of rebuilding charges of 1%-2% of turnover. The turnover of working capital increments from 2.4 to 6.1 in these 10 years’ return on contributed capital is vacillated, whereas the income of organization fluctuated between the years 2006-2015. The number of acquisitions/disposal decreased from 2007 on wards due to the transfer of shares. The total capital expenditure of the company from 2006 to 2015 was 2.4-3.9 million. Therefore, Unilever should focus more on quality of goods in order to make the customers loyal to its services.

 Grand Matrix

The grand matrix helps us to determine the strategy, which the company must pursue, based on its competitive position and market growth. Unilever lies in Q1 which represents excellent strategic position of company. For these firms, the continuous focus on current market and product is an appropriate strategy. Unilever has abundant resources therefore,backward, forward and horizontal integration may also prove effective. Unilever should remain in the present business and should introduce new products in the new geographical area.

1.      Performance

Unilever gets around 2 billion customers annually, along with 172,000 representatives, and 76,000 suppliers, this is a colossal undertaking with a tremendous worldwide effect. Endeavors to moderate risks and guaranteed security in the production network are molding corporate conduct, resulting in further advancement. Unilever started dribble watering system ventures for soybean ranchers that spare water and decrease the requirement for pesticides. Its processing plant eco-proficiency programs save €200 million every year while employing around 1,000 people. Accomplished in 2014, there are currently 241 zero-waste production lines in 67 nations, bringing about some previous waste streams being used for assembling building materials or as manure.Currently,55% of Unilever's horticultural crude materials are economically sourced. As indicated by the monetary information of 10 years, it has assessed the organization's execution through Cash Flow, Net Capital Expenditure, Acquisition and disposal.......................

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