Communications Planning for Public Relations Scenario Case Study Solution
Communications
Key messages:
“Nearly 3.2 billion of infants born each year are disabled for life. Therefore, help us in our protests against government to save the lives of these children”
“Disable children have medical issues, behavioral issues, developmental issues, learning and mental health issues. These issues distinguish them from normal patients and hospital cannot provide all these therefore contribute your time and efforts in order to save the lives of disabled children.”
“Improve the economy and future employability by contributing in educating and providing quality care to the disabled children as they are the future of your country”
Audience’s interest:
The above messages are relevant to the interest of the audiences as future employability will improve the economy, the society’s image will improve as the city will be perceived as a society that has high social regards.
Tactics
Firstly, in the online campaign the foundation should specify all the issues which will arise if the proposal is implemented. The foundation will share the therapist statements regarding care for disabled children and their needs and how disabled children’s health will be affected by the implementation of this proposal. Secondly, the foundation should state the names of all nonprofit organizations and corporate partners, the foundation has partnered with to stop the implementation of this proposal. Then, the foundation will state the venue where the protests will take place and share the brochures it sent to the government and the hospital board. To ensure it reaches maximum audience, a page will be created on Facebook and Instagram. Proper hashtags like save the disabled children or stop the proposal will be used.
Actions
- Establish purpose and key objectives: First of all the foundation will set the purpose and key objectives of stopping the implementation of the proposal. This will be done by the board of directors.
- Select partners: Collaboration with nonprofit organizations and corporate businesses will be done to get the funds and support for the amalgamation proposal.
- Budget and Resource allocation: The foundation will set the budget for each mode of advertising and assign tasks to each individual. $10,000 will be assigned for the advertising expenses, $5000 each for Brochures and Banners. Most of the advertising will be done through social media. To monitor the progress of online campaigns, an employee will have to be hired at a salary of $5000. Training will have to be provided to the existing employees. This will be done by the project coordinator.
- Communication: Brochures will have to be sent to the government and hospital directors whereas venue and date of the protests will be updated on the online platforms and will be communicated to the nonprofit organizations so that they can join us in the protests. This will be done by the project coordinator.
- Measures and monitoring: Measures to monitor the plan’s progress will be set like the effectiveness of online advertisements will be measured against the number of protestors, and most searched items on the internet. The effectiveness of the online campaigns can also be measured by government’s response to the campaigns.
Deliverables:
The items that the foundation will be producing for this communication plan will be Brochures and Banners for advertisements whereas blow horns and loudspeaker trumpets will be used in protests.
Resources:
Total budget allocated for the preparation of communication plan was $30,000 out of which $10,000 was paid to the consultancy firm for preparing the plan, $5000 was paid to the social media manager monitoring the online campaign. (Appendices 1) 20 banners, 40 brochures, 25 loudspeaker trumpets and 20 blow horns (Appendices 2) were used for advertising purposes at a total cost of $15,000.
Evaluation:
The objective of ensuring recovery and betterment of kids will be measured by observing the speech and language skills of the Child. The second objective will be measured by the response to the advertising campaigns as aggressive and positive response of the stakeholders will mean they understand the amalgamation proposal will not be beneficial for the disable kids. This will be measured by constantly monitoring the response of stakeholders like number of people in the protests, media coverage etc. The third objective will be measured by government’s response towards the campaigns, brochures and banners in entire city. The foundation has to monitor whether any statement had been issued by the government regarding the proposal. The communication plan will be successful when the last objective of the plan is achieved i.e. implementation of the amalgamation proposal is stopped.
Appendices
Appendices 1
| Total allocated fund for communication Plan | 30000 |
| Banners cost | 5000 |
| Brochures cost | 5000 |
| loudspeaker trumpets | 3000 |
| Blow horns | 2000 |
| salary to online campaign manager | 5000 |
| Payment to consultancy firms for communication | 10000 |
Appendices 2
| Total Number Of Banners | 20 |
| Total Number Of Brochures | 40 |
| Total Number Of Loudspeaker Trumpet | 25 |
| Total Number Of Blow Horns | 20 |
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