INTUIT INC.: PROJECT AGRINOVA Harvard Case Solution & Analysis



Intuit Inc. is one of the leading multinational companies,which facilitates its customers by providing them financial solutions in order to enhance and improve their financial stability. The company was founded in 1983 by Scott Cook. The top management of the company has made its back breaking efforts in order to expand the overall operations of the company by offering innovative services to its customers, which best satisfytheir needs and requirements.

Thus, this has further allowed the company to earn the confidence and satisfaction of its customers by facilitating its customers with excellent quality products as well as exceptional customer care services.

In addition to this, the management of the company has also diversified the overall portfolio of the company as the company started to facilitate its customers with income tax, payroll, online banking products and solutions to its customers.

In addition to this, there are numerous diversified target customer segments of the company ranging from individual customers – small and medium size business – accountants and financial institutions. Thus, this had also allowed the company to fuel its overall growth as well as to trail-blaze the entire market by securing a leading position in the entire market.

By 2008, the company had approximately 8200 employees world-wide as well as the management of the company has also established its operations across various countries of the world which includes United States, united kingdom, Canada, India as well as many other countries.

Furthermore, the annual revenues of the company in the financial year 2008 amounted to approximately $3.1 billion as well as the net income of the company in the financial year 2008 amounted to approximately $477 million. This also depicts the efficiency of the top management of the company in running the operations of the business efficiently and effectively.


In 2005, the senior management of the company issued a challenge to its Global Business Division to develop indigenous businesses for the Indian market. Keeping in view the fact, in April 2005, the company set up a 100,000 square foot research and development centre with 90 employees in Bangalore, India in order to develop software products for the company’s core business. In addition to this, by 2008, the centre increased up to 250 employees, mostly engineers, as well as some offshore customer staff.

The company established such operations in India in order to support in order to exploit the opportunities present in India efficiently and effectively. In addition to this, the company has also setup such operations in order to assist its Global Business Division in developing indigenous business for global market.

Later, the Global Business Division of the company identified that the company has a massive potential for its growth if it taps into the agricultural industry of India. There are numerous unsolved problems in the agricultural industry of the country.
Hence, the management of the company has successfully identified the unsolved problems of the agricultural industry of the country mostly related to farmers and devising effective strategies in order to solve such problems as well as in order to fuel the overall growth of the business.

In addition to this, the overall agricultural market involves a number of uncertainties as well as there are a number of complex problems in the entire industry due to which the management of the company is facing difficulties in order to resolve such issues efficiently as well as effectively. However, the case depicts that the management of the company has formulated various solutions, which include providing the knowledge of fair prices of their products as well as the optimal product mix through SMS services in order to respond effectively to the identified problems but still such solutions are associated with a number of risks and limitations..........................

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