Innocent Drinks Harvard Case Solution & Analysis

Three founders of London, the start-up company cocktail must decide between three options for growth: expansion of the existing product line in Europe, the expansion of the brand in other product categories, or continues to organic growth in the UK «Hide.
by William A. Sahlman, Dan Heath Source: Harvard Business School 24 pages. Publication Date: November 24, 2004. Prod. #: 805031-PDF-ENG

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