Pharmaceutical Industry: Challenges in the New Century Harvard Case Solution & Analysis

Provides a broad overview of the many internal and external forces that are driving change in the global pharmaceutical industry in 2003. These forces - including the downward price pressure, political and social pressures, increased costs of development, new technologies, new and different competitors, consolidation, and a threat to its core business model - had to change the way drugs are discovered, developed, manufactured, tested regulating the market, sold and bought. Rewritten version of the previous case. "Hide
by Stephen P. Bradley, James Weber Source: Harvard Business School 32 pages. Publication Date: February 12, 2003. Prod. #: 703489-PDF-ENG

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