This case centers on the key executive must do to restore the image and profitability of multinational pizza franchise in Porto Alegre, Brazil. The case contains information about franchising in Brazil and background information on both the franchisor and the franchisee (disguised). In addition, students are given information about Brazil, Brazilian dining habits and preferences with specific regard to pizza, competitive intelligence, and key aspects of the marketing strategy and operations of IPH. .
This study Thunderbird Case. "Hide
by David Gertner, Dennis Guthery Source: Thunderbird School of Global Management 10 pages. Publication Date: June 15, 2001. Prod. #: TB0169-PDF-ENG
Related Case Solutions & Analyses:
The Breakfast of Champions: Can General Mills Make the Dough with Pillsbury (B)
Laura Wollen and ARPCO Inc.
Stirling Homex (A)
Introduction to Accumulated Value Present Value and Internal Rate of Return
Gould Inc.: Graphics Division
Norton Co. (A)
Economy Shipping Co.
Case of the Unidentified U.S. Industries
Note on Financial Analysis Solutions to Problems
Gaston Acurio: A Recipe for Success
