John Smith, CEO BBC Worldwide, Remarks to AMP, October 2007, Video Supplement Harvard Case Solution & Analysis

BBC Worldwide CEO, John Smith addresses AMP participants in October 2007

John Smith, CEO BBC Worldwide, Remarks to AMP, October 2007, Video Supplement Case Study Solution

PUBLICATION DATE: January 28, 2011 PRODUCT #: 511705-VID-ENG

This is just an excerpt. This case is about SALES & MARKETING

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