Described the decision by the battery manufacturer to diversify in computer technology through the acquisition and development of new products. Among the issues to be discussed are the right products, the company, the implementation phase of new products, product positioning and distribution strategy. "Hide
by Ralph Z. Sorenson, Ulrich E. Wiechmann Source: Harvard Business School 19 pages. Publication Date: April 1, 1971. Prod. #: +571071- PDF-ENG
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