One Acre Fund (1AF) is a nonprofit organization in rural western Kenya that helps farmers lift themselves out of poverty by providing a bundle of products and services that support farmers with quality inputs, training on farming techniques, access to credit, and assistance in achieving optimal prices. Since the organization's founding nearly a decade past, it has grown to serve over 180,000 farm families per annum as July 2014.
This high degree of penetration into rural Kenya, Rwanda, Burundi, and Tanzania makes 1AF a possible distribution channel for rolling out new merchandise and technologies that could benefit farmers and their families. The organization prides itself on its innovative culture, and always strives to give its farmers new products and procedures. In 2011 1AF understood that it needed to formalize its invention process to ensure before rolling them out across its entire farmer network, it was assured in new products. It so created a robust, measure evaluation framework to evaluate innovations that were new on four criteria: impact, adoptability, simplicity, and operability.
PUBLICATION DATE: February 17, 2014 PRODUCT #: KEL801-HCB-ENG
This is just an excerpt. This case is about GLOBAL BUSINESS
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