MAGGI IN INDIA: FAILING THE QUALITY TEST Harvard Case Solution & Analysis

MAGGI IN INDIA: FAILING THE QUALITY TEST  Case Solution

Nestle S A was amidst the most awful ever debate. Its useful Nestle India was required to reclaim stock of Maggi Noodles worth INR21, 000 million (USD328 million) in 2015. One of the most effective and relied on brand name in India of 2014 lost its brand name image when its Maggi noodle samples were discovered to include Mono-Sodium Glutamate (MSG) and high levels of lead. Though Nestle India rejected the reports of more than consumable levels of lead and having including MSG to its noodles, a number of Indian states like Uttar Pradesh, Uttaranchal, Kerala, Delhi, Maharashtra, Gujarat, Arunachal Pradesh prohibited its sales. With the Bombay High Court purchasing the restriction on sales of Maggi noodles in India, Nestle CEO, Paul Bulcke came hurrying. However a lot had actually been lost.

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