In 2011, the Alberta government started an aggressive effort to raise consciousness about the growing rate of syphilis in the province. It launched a remarkably successful campaign that incorporated components of the latest social media that went viral.
Though comprehension was raised, the health system fought to keep up with demand. The case scenario addresses the hurdles encountered by the numerous areas of the healthcare system in receiving acceptance for the endeavor and managing the following demand.
PUBLICATION DATE: February 13, 2014 PRODUCT #: W13613-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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