In the Provo, Utah, office of advisor Duff Thompson the founders of Qualtrics sat together in March 2012. They took one of the toughest decisions in ten-year preceding events of the organization. Qualtrics and Thompson' CEO Ryan Smith had spent the last few months fielding calls from venture capitalists and strategic partners who were interested in becoming part of the Qualtrics story.
The pinnacle of their endeavor was a $500 million buyout offer, numerous venture capital (VC) term sheets, along with a line-up of leading institutional associates. This case examines Qualtrics' growth through ten years of bootstrapping and challenges the reader to appraise four potential liquidity choices for the next phase in Qualtrics' development.
Qualtrics Bootstrapping Growth Case Study Solution
PUBLICATION DATE: January 13, 2014 PRODUCT #: SM224-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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