The President of Carl Zeiss's Business Group Industrial Metrology (IMT), Rainer Ohnheiser was alert on the threat that in line metrology presented to Carl Zeiss IMT's central business. In the past, coordinate measurement machines (CMMs) that engaged tactile measurement had fueled enormous marketplace success for the office, but alternate non-contact measurement approaches that applied optical or x-ray technologies were quickly gaining ground in the industry.
This case follows the progress that the IMT division has made since the (A) instance, and examines the challenges that lie ahead.
PUBLICATION DATE: September 17, 2012 PRODUCT #: 613041-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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