Partnership of two real estate agents want to increase their recognition in a crowded and competitive market. Both partners were strong individual reputation, but they believed campaign to their identity as a team will give them a competitive advantage in the real estate business. Comprehensive planning marketing communication should be developed and implemented quickly, the market was on the verge of a period of growth in the coming months. "Hide
by Elizabeth M. Grasby, Niki Healey Source: Richard Ivey School of Business Foundation 13 pages. Publication Date: July 15, 2005. Prod. # 905A20-PDF-ENG
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