Brazil media conglomerate Editora Abril SA is the largest Latin American publishing and printing company, she publishes books and comics, videos, maps, guide books, music, and books. It also owns the largest database marketing company, Brazil's second-largest pay-TV service, and its first broadband Internet, interactive web site of music, and share in the largest Internet access provider and rural MTV license. Roberto Civita, 64-year-old chairman in Abril, CEO and sole owner must decide how to grow the company, which was founded by his father. He and his two sons have several options: to continue to develop its core business magazine in Brazil, to expand on the regional level, to invest in new locations, such as broadcasting, to take the company public, and / or operate in a row. This case describes the development Abril to date and the challenges it faces in 2000. "Hide
by Mikhail Y. Yoshino, Perry L. Fagan Source: Harvard Business School 30 pages. Publication Date: October 26, 2000. Prod. #: Three hundred and one thousand and sixty-two-PDF-ENG
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