Nespresso: How to Protect Your Brand from Social Media Attacks Harvard Case Solution & Analysis

Nespresso: How to Protect Your Brand from Social Media Attacks Case Solution

A quick responding crisis management was essential for Nespresso to get control of the scenario. Even more, this case discusses the sustainability journey of Nespresso and share the knowing of the company which is likewise partially owned by this occurrence. Knowing goal: The case might be talked about as an example for: crisis management, management of reputational danger, management - settlement, sustainability, brand management in specific social media management and interaction method.

This is just an excerpt. This case is about  STRATEGY & EXECUTION

PUBLICATION DATE: November 22, 2016

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