AsiaMail.com: Whats in a Name Harvard Case Solution & Analysis

The three founders of the International Internet (e-mail based marketing) struggle with the name of the company. How they are prepared to invest more than $ 10 million in the first round of venture financing in the field of advertising and marketing, they are looking for a name that would have the strength and width, but is simple and functional in many Asian countries. "Hide
by Myra M. Hart, Sharon I. Peyus Source: Harvard Business School 32 pages. Publication Date: January 4, 2000. Prod. #: 800132-PDF-ENG

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