Architects Collaborative Inc. Harvard Case Solution & Analysis

Despite international recognition for the quality of design, bills in the joint were on a plateau for four years, and they are losing jobs for architects with a complex marketing activities. The main problem is how marketing can be integrated into the design of partnership, believing that a formalized strategy and promotion interfere in creativity. Other issues include the problems of marketing professional services, regardless of their performance and quality can coexist, as the architects select and determine product architect. "Hide
by Ulrich E. Wiechmann, Ralph Biggadike Source: Harvard Business School 21 pages. Publication Date: August 1, 1974. Prod. #: 575016-PDF-ENG

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