HR 500 Plus Scanner — Rapid Commercialization or Bust at Kodak Harvard Case Solution & Analysis

The HR 500 Plus Scanner instance analyzes how, in 2000, the Eastman Kodak Company confronted a drastic change in technology (from conventional to digital photography) that is eroding revenue and gross profits by the double digits in its main film, paper and chemical company. Matt Giorgio, the global product manager for film scanners, is being pushed by top management to prolong the life span of film to provide cash for the debilitating and less lucrative transition to digital photography.

With limited total research and development (R&D) and a dictate from the CEO for perfect execution of projects, Giorgio and his team take an aggressive strategy to enlarge, in fewer than a year, a scanner that can equally stave off film erosion and diminish the plan's impact on corporate R&D. Missing the team's target of nine months could cost him his job and leave the business vulnerable to even greater erosion of chemical, paper and film sales.

PUBLICATION DATE: January 24, 2012 PRODUCT #: W11629-HCB-ENG

This is just an excerpt. This case is about STRATEGY & EXECUTION

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