Hengdeli: The Art of Coexistence Harvard Case Solution & Analysis

Color cases ought to be printed in color, to optimize their effectiveness. In October 2011, Zhang Yuping, creator and chairman of Hengdeli, the largest Swiss watch retailer on the planet, wondered the way to work further closely with its key suppliers-Swatch Group, Richemont Group, LVMH Group, and Rolex Group-to preserve strong growth in the Greater China district.

Without being overreliant on a couple of providers, could the needs of these competing suppliers balance? How could it continue to expand its retail network to better its value and standing? How can Hengdeli downsize the portfolio management to exploit the yield in the long-term?

PUBLICATION DATE: January 09, 2012 PRODUCT #: 512058-PDF-ENG

This is just an excerpt. This case is about SALES & MARKETING

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