Describes the situation in WebSpective, a software company that develops products to help companies manage network servers that support their sites. Describes the use of "concept art" tools to interview clients to determine their needs and, as a consequence of product requirements, and the priority of these claims as a basis for product and marketing strategy. "Hide
by Michael J. Roberts, Joseph B. Lassiter, John T. Gourville, Sun Ming Wong Source: Harvard Business School 28 pages. Publication Date: September 1, 1999. Prod. #: 800136-PDF-ENG
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