Note on Test Marketing Harvard Case Solution & Analysis

Test marketing is an important aspect of market research. This technical note is concerned, why are test marketing and how to do it. Topics include test design market, the choice of the test markets, the length of the test and interpretation of results. "Hide
by Michael R. Pearce, Jordan Mitchell, 14 pages. Publication Date: November 20, 2009. Prod. # 909A30-PDF-ENG

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