Muscle-RDX: Pricing, Packaging, and Demand Forecasting for a New Product Harvard Case Solution & Analysis

Muscle-RDX: Pricing, Packaging, and Demand Forecasting for a New Product  Case Solution

The senior director of marketing for Strength Pharma, an Indian sports nutrition business, was handling the November 2016 launch of the business's whey protein enhance, Muscle-RDX. Muscle-RDX would supply a domestic alternative for Indian professional athletes who completed in these sports and who desired to buy budget friendly supplements that provided reliable outcomes. Achint Nigam is associated with Indian Institute of Control Lucknow.

This is just an excerpt. This case is about SALES & MARKETING

PUBLICATION DATE: November 30, 2016

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