In early 2013, the 23-year old owner and designer of Korra Dancewear was brainstorming ideas to garner more attention for her new dancewear assortment. Dancing attire was sold by her business online, as well as the firm needed a complete marketing plan to improve sales. With limited funds, this will be challenging, but the young owner was keen to analyze three pieces of supply choices her marketing plan; found a new children's line; and pricing challenges and promotional alternatives.
PUBLICATION DATE: May 27, 2014 PRODUCT #: W14188-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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