McDonalds: The Arch Deluxe Launch Harvard Case Solution & Analysis

Students evaluate new Grand Arch McDonald hamburger, adult-oriented, including the launch of the program and the main marketing strategy in the light of skills, resources and brand position.
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by Mark Parry, Yoshinobu Sato Source: Darden School of Business 14 pages. Publication Date: October 25, 1996. Prod. #: UV0315-PDF-ENG

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