Procter & Gamble, (P & G) Pringles potato chips was a very successful brand. This case deals with the development and launch of the first in the U.S., in markets around the world. Italy is one of the last countries where Pringles starts. If P & G Italy used a successful strategy should run across Europe, or develop your own? "Hide
by Roy D. Shapiro Source: Harvard Business School 33 pages. Publication Date: October 12, 2000. Prod. #: 601070-PDF-ENG
