Two female small-business entrepreneurs who belong to the underdeveloped poorer segments of the rural and urban India were attempting to arrange for funds to be able to ensure the viability of their commercial enterprises in the long run. They had formed self help groups with assistance from Indian government development schemes directed at human development and poverty alleviation. The very first female experienced resistance not only from patriarchal village seniors but also from her very own family members.
She continued to get training and setting up a workshop. The second female was supported by her family but also had trouble finding an appropriate site for making and selling the work her group developed. The long-term utility of their groups was consequently in ambiguity.
Author Tanuja Sharma is partnered with Management Development Institute.
PUBLICATION DATE: May 24, 2013 PRODUCT #: W13206-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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