Global Healthcare Exchange Canada: Trade Exchange Adoption Harvard Case Solution & Analysis

Global Health Exchange Canadian business-to-business exchange that connects hospitals and their key suppliers through e-procurement process. Established as a subsidiary of its global parent, the exchange has become the leading medical currency into the country, but it is still far from breaking even. To manage the adoption in hospitals and providers targets, Global Healthcare must develop an attractive value proposition. This requires overcoming the inertia of large hospitals, which often do not want to change them often inefficient procurement processes. Despite the great benefits from the automation of the supply chain in the industry, the process of decision-making in hospitals is complex and unique. In tackling these challenges, the exchange should also review their business model, in particular, its pricing strategy for both providers and hospitals. "Hide
by Terry H. Deutscher, Dan Gruber Source: Richard Ivey School of Business Foundation 17 pages. Publication Date: December 9, 2002. Prod. # 902A23-PDF-ENG

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