Graduate business school has been charged with conducting a profit center, which is engaged in manufacture and sale of animal feeds. Structure and Operation of medium agricultural input companies discussed, along with the interaction between multiple stakeholders in the supply chain and sources of cooperation and conflict between them. Basic parts of the dynamics of interactions among agricultural input sellers, the nature of competition between them, their sources and the structure of dominance sales distribution channel. Against the background of such a scenario, the graduate is trying to improve the performance of their profits. On the other hand, a former classmate and recruit the NGO seeks to achieve the development goals of the organization. The case asks questions to provoke reflection about the building mechanisms and institutions that provide benefits to the many, not profits for the few. "Hide
by Rakesh Ranjan Kumar Source: Richard Ivey School of Business Foundation 16 pages. Publication Date: November 18, 2010. Prod. #: 910M88-PDF-ENG
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