Internationalization of Koyo Jeans from Hong Kong Harvard Case Solution & Analysis

William Cheung entered the fashion industry in a different manner than the Vivienne Tam and Shanghai Tang. He started working for a modest wholesaler known for its clothing and apparel industry. He sharpened his instincts design creation hit apparel products for wholesale company. To ensure the business, he had to learn about the entire supply chain, from raw material acquisition to production, sales and delivery. Business is booming, but has not been immune to the weaknesses of the creative business. While working on the impact on the mass market and provide high power, Cheung also tested his work by opening a store boutique. After initial success, he needed a source of trendy but affordable fashion to feed consumer demand. Chance brought him to South Korea, and with local designer, they made a name for himself and decided to take part in an exhibition in Paris. Unfortunately, the experience has brought them nothing but despair. Their products and images were not on a par with other European brands. By the time the boss Cheung's sold wholesale and manufacturing plant for him. Failure in Paris made him rethink his business. He decided to focus on product innovation and brand building, and a great effort has been recognized Galeries Lafayette - Paris department store famous for promising. This case shows how Cheung, in moving their company forward, managed to overcome the disadvantages of being wholesaler apparel and fashion retail. This gives a discussion of how the Cheung had the opportunity to use and develop wholesale and move into branding and franchising. Research related to the creative industries and ambidexterity is also considered in the case. While the success of Cheung was commendable, he faced a number of problems, such as Koyo Jeans tried to international success. "Hide
by Kevin Au, Bernard Sin, Na Shen, Justine Tan Source: Richard Ivey School of Business Foundation 11 pages. Publication Date: September 26, 2011. Prod. #: W11205-PDF-ENG

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