Flexibility at Genentech: Developing Versatile Domain Experts and Deploying Flexible Resources at One U.S. Medical Affairs Unit Case Solution
These consist of deploying a group of specific domain experts via program terminations (starts and also stops), assigning resources effectively throughout a program's life process, and determining the concrete effect of crucial tactical efforts.
The Genentech Spectrum scenario has to do with instilling versatility in a medical system of a worldwide biotechnology business. The lead character is Mauricio Silva de Lima, M.D., Ph.D., Vice President for U.S. Medical Affairs to get the system. The scenario concentrates on his group's essential difficulties in an extremely unpredictable, fluid context.
PUBLICATION DATE: October 01, 2016
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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