Sprint Corporation, a major U.S. wireless carrier, was losing customers and suffering financially since its merger with Nextel in 2005. In the year 2013,Soft Bank Group took over Sprint after which an opportunity arose. The new chief executive officer (CEO), appointed in August 2014, publicly delivered himself three to five years to turn around this leading telecommunication business.
The new CEO had a strategy,however, he faced many challenges in the way of fulfilling the strategy. Sprint had national brand recognition, however the customers demanded improvements in network quality and service reliability, and the turnaround strategy had to be executed in a capital-intensive industry in saturated market. The affirmative CEO declared he faced the biggest challenge of his career. Would he be successful in turning the fortunes of Sprint around in this competitive sector? Won-Yong Oh is affiliated with University of Calgary.
PUBLICATION DATE: May 30, 2016 PRODUCT #: W16323-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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