This case describes the innovative business model of Better Place Inc., an electric vehicle company.
The essential challenges in managing the business model are clarified and data is supplied to assist in computing the costs, gains, net profitability and economies of scale that it provides.
PUBLICATION DATE: March 29, 2011 PRODUCT #: IN1163-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE