Introductory remarks on communication policy for the first marketing year. Focuses on: The purpose of selection, message boundaries, communications intensity, alternative communication means and media, economics communications solutions, as well as the need to align communications programs. It is assumed that students who had previously read consumer analysis, market analysis, and give attention to marketing and arithmetic terms relating to marketing. "Hide
by Stephen H. Star 12 pages. Publication Date: November 1, 1975. Prod. #: 576086-PDF-ENG
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