Mirage of Marketing to the Bottom of the Pyramid: How the Private Sector Can Help Alleviate Poverty Harvard Case Solution & Analysis

Popular "bottom of the pyramid" (BOP) proposition says that large companies can make a fortune by selling to the poor and at the same time contribute to the eradication of poverty. While some market opportunities exist in the market in the BOP, usually too small money be very beneficial to the majority of multinational corporations. At the same time, the private sector can play a key role in the fight against poverty by viewing the poor as producers, and emphasize buying from them and not sell them. "Hide
by Aneel Karnani Source: California Management Review 24 pages. Publication Date: August 1, 2007. Prod. #: CMR373-PDF-ENG

Share This

SALE SALE

Save Up To

30%

IN ONLINE CASE STUDY

FOR FREE CASES AND PROJECTS INCLUDING EXCITING DEALS PLEASE REGISTER YOURSELF !!

Register now and save up to 30%.