Mirage of Marketing to the Bottom of the Pyramid: How the Private Sector Can Help Alleviate Poverty Harvard Case Solution & Analysis

Popular "bottom of the pyramid" (BOP) proposition says that large companies can make a fortune by selling to the poor and at the same time contribute to the eradication of poverty. While some market opportunities exist in the market in the BOP, usually too small money be very beneficial to the majority of multinational corporations. At the same time, the private sector can play a key role in the fight against poverty by viewing the poor as producers, and emphasize buying from them and not sell them. "Hide
by Aneel Karnani Source: California Management Review 24 pages. Publication Date: August 1, 2007. Prod. #: CMR373-PDF-ENG

Mirage of Marketing to the Bottom of the Pyramid: How the Private Sector Can Help Alleviate Poverty Case Solution Other Similar Case Solutions like

Mirage of Marketing to the Bottom of the Pyramid: How the Private Sector Can Help Alleviate Poverty

Share This