Superb Trucks LP: How to Conduct a Field Experiment Harvard Case Solution & Analysis

In August 2013, the director of research of Superb Trucks LP, a transportation company, is expected to prepare a recommendation to top management about how to improve the efficiency of the company's trucks.

He had made a decision that an advanced fuel additive might serve this function and afterwards ran two studies to assess its effectiveness. What factors ought to be made when designing such a field experiment? How can interpretation of study findings impact and advise business decisions?

This is just an excerpt. This case is about SALES & MARKETING

PUBLICATION DATE: May 29, 2015 PRODUCT #: W15186-HCB-ENG

 

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