Red Bull spends a probable 40% of revenues on marketing, largely on sponsored events related to intense sports.
This brief case functions to frame an appraisal of Red Bull's marketing strategy in the energy drink market that is increasingly inhabited.
Red Bull and Energy Drinks 2010 Case Study Solution A
PUBLICATION DATE: December 20, 2011 PRODUCT #: UV5791-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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