Ford KA (A): Breaking New Ground in the Small Car Market Harvard Case Solution & Analysis

In response to the changes in the European small car market, Ford decided to found a second little car, the Ford Ka. The Ford Ka has been developed, the output capacity ascertained, and the launch set for October 1996 in France.Ford Ka (A) Breaking New Grounds in the Small Car Market Case solution

He must determine who the target customer for the Ford Ka ought to be, before Gilles Moynier can get to the details of the marketing strategy.

PUBLICATION DATE: January 01, 1999 PRODUCT #: INS984-PDF-ENG

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Ford KA (A): Breaking New Ground in the Small Car Market

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