Mahindra First Choice Services: Creating a Value Proposition Harvard Case Solution & Analysis

Mahindra First Choice Services Limited, a multi-brand car-servicing business in India, needs to develop a unique customer value proposition to differentiate its brand in an extremely competitive landscape. In India, the aftermarket services marketplace includes few players that are organized, independent garages and original equipment manufacturers.

His team and the advertising head need to place their institution's brand to catch customers that have previously relied on original equipment manufacturers and local garages. Amit Shrivastava is affiliated with Durgadevi Saraf Institute of Research and Management Studies. Arun Pereira is joined with the Indian School of Business.

PUBLICATION DATE: December 18, 2015 PRODUCT #: W15586-PDF-ENG

This is just an excerpt. This case is about SALES & MARKETING

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