Castrol India Limited: An Innovative Distribution Channel Case Solution
This is just an excerpt. This case is about SALES & MARKETING
PUBLICATION DATE: September 22, 2016
In January 2006, the basic supervisor of sales at Castrol India Limited was worried. Sales of Castrol bike oil for four-stroke engines was far lower than it needs to be, specifically when thinking about the 5 million motorbikes being contributed to Indian roadways each year. The majority of bike oil modifications happened in franchised workshops throughout the service warranty duration and in non-franchised workshops after the service warranty duration. The basic supervisor desired to increase the sales of Castrol oil in the extra parts stores and non-franchised sessions that serviced India's growing after-market. The basic supervisor required a distribution technique that would appeal to the existing suppliers and improve Castrol Oil India's sales without rising expenses to the business.
Related Case Solutions & Analyses:
Grupo Garantia (D) Cervejaria Brahma SA: Beer Brewing and Marketing
Transitional Infant Care Specialty Hospital
International Airlines
Search Engine Optimization: Note for Marketing Managers
Embrace (B): Opportunity Assessment
P&G Japan: The Sk-Ii Globalization Project
Coloplast: Ten Years of Global Operations
Medtronic: Patient Management Initiative (B)
The Springfield Nor’easters: Maximizing Revenues in the Minor Leagues, Spanish Version
Bringing Digital to Wimbledon
