Eyeblaster: Enabling the Next Generation of Online Advertising Harvard Case Solution & Analysis

Eyeblaster management must decide on the best course of action to maintain its momentum from the inclusion of online rich media advertising. Competitive pressures forcing companies to re-evaluate its previous marketing strategies that focus primarily on getting advertising agencies to promote the use of multimedia product management Eyeblaster ad. In addition, more Eyeblaster sales efforts, product development, and pricing incentives can be directed to the website of the publisher or even to advertisers. The Director-General Gal Trifon has to decide whether to give the green light to enter two new markets. Such a move would require the company to position itself differently in the market and offer different pricing schemes. Includes color exhibits.
To enhance their effectiveness, color cases should be printed in color. "Hide
by Elie Ofek Source: Harvard Business School 24 pages. Publication Date: September 5, 2003. Prod. #: 504005-PDF-ENG

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