Reinventing Retail: ShopRunner’s Network Bet Harvard Case Solution & Analysis


ShopRunner considers adjustments to boost its online shopping service which offers no-cost two-day shipping in addition to simple returns and other conveniences.

Opponents’ diverse pricing models and ancillary advantages raise questions about how to structure and price the offering of ShopRunner. At the same time an investment from Alibaba provide new opportunities in China but threats distraction from the core operations of the company.

PUBLICATION DATE: August 13, 2014 PRODUCT #: 915002-PDF-ENG

This is just an excerpt. This case is about SALES & MARKETING

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Reinventing Retail: ShopRunner’s Network Bet