National Cranberry Cooperative Harvard Case Solution & Analysis

Categorizing berries according to the quality:

After the arrivement of trucks at the receiving plant number one, the first task is to categorize the berries according to their quality. The criteria for categorizing is based on assigning grades that range from 1 as the poorest one to 3 as the premium quality food. These criteria have found to be imperfect as there are many flaws in it. First, the quality inspector took a sample of cranberries from the truck and analyze its quality. If the quality inspector is confused about grading cranberries as 2 or 3 then he gave them grade3 which is premium quality cranberries. Along with that, the seller will get 0.5 cents for every premium quality cranberry. Conversely, it has been found that more than half of the berries are not of premium quality that is the number 3 grading quality that gives a loss of $112500.

national cranberry cooperative case solution

national cranberry cooperative case solution

This is a clear indication of the imperfect quality checking system that results in wastage of valuable money and time as well. In addition to that, this grading criteria have created differences and clashes between the cultivators and the marketers. Further, if cultivators have an idea about the wrong inspection of quality then it will force the cultivators to do two things. They can either go for harvesting berries earlier or even after the due date. The reason behind doing this is to keep away frommaking crowd at Receiving Plant number one.

Non-availability of temporary bins:

Another issue was related lack of temporary bins to hold cranberries that has been unloaded from the truck. To solve this problem, one can adjust the idle time of trucks with the cranberries volume. As an alternative of taking 5 to 10 minutes for the unloading of trucks, there are many trucks who stand free for many hours. As mentioned in the case that the amount of cranberries in the trucks are in much higher amount in comparison with the holding bins. The process of dumping can be made at 7.5 on an average with 75 balls of berries that in turn will give 600 bills cranberries capacity per hour. By taking a peak day of 18000 blues and make them sortout on the basis of dry and wet berries, the volume received from the wet berries will be 1050 bbl of berries per hour. By taking 18000 berries and segmenting 70% of the berries as wet, it gives a total of 12600. As the arriving time of berries is from 7 in the morning till 7 in the evening, therefore; it can be divided by twelve hours.

The rest of the berries are classified as dry and holds 30% of the total amount, the rate of flow for dry berries will be 450 bbls per hour. Holding bins that have beencategorized as number 27 are available in the morning at 7. The process of destoning, deshafing, drying and then shipping of cranberries started at 11am in the morning. Between these 4 hours, nearly 1800 bbls of dry and 4200 bbls of wet berries came to the factory. As mentioned that the capacity of holding bins for dry cranberries are 4000 plus thus, no issues has been created with respect to dry berries. In fact, the bin for dry berries have an additional space of 2200 bbls. As far as the wet cranberries are concerned, capacity of holding bins for wet cranberries are 3200 bbls but the total volume of wet berries that has been received in the morning are nearly 4200 bbls. This shows that the plant has to keep additional cranberries in the truck for up to 3 hours that resulted in increased idle time for truckers.

Subsequently, the process of destining, deshaffing and drying starts at 11 in the morning at the rate of 600 bbls per hour that is speedier than the processing of earlyfor berries that is 450 bbls per day. The accumulated dry berries of four hours decreased from 6oo bbls per day to 450 bbls per day when truckers arrival ends. The problem may arise at the level of separation as 30% of the capacity has been allocated to dry berries that accounts for 360 bbls.

As far as the processing time for wet berries are concerned, it starts same like dry berries at 11 in the morning with a volume of 600 bbls per hour. Again, this is far lesser than the berries that arrive every hour that is 1050 bbls per hour. This in turn results in increase waiting time as (1050-600 = 450) bbls of berries were left in the truck for processing. The total capacity of storage bins is 3200 bbls, which shows that only this amount can be stored in the bins and the remaining cranberries will be kept in the truck till the next morning..............................

This is just a sample partial case solution. Please place the order on the website to order your own originally done case solution.

Share This


Save Up To




Register now and save up to 30%.