Using Social Media Data to Track the Effectiveness of a Communications Campaign Harvard Case Solution & Analysis

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Marketing specialists have long remained tensed by the scare amount of tools at their disposal to evaluate the effect of communications predicaments. New tools are now being studied and examined that mine social networking forums for information to monitor the effectiveness of a campaign.

In this case, the students will develop a proper understanding of this technique and its skills and ability to measure the success of an advertising campaign developed to readjust the Cadillac brand.

PUBLICATION DATE: August 19, 2014 PRODUCT #: CU135-PDF-ENG

This is just an excerpt. This case is about SALES & MARKETING

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Using Social Media Data to Track the Effectiveness of a Communications Campaign