In today's global marketplace, companies are being asked to make advanced services and products for increasingly varied users, cultures and environments. These 'design challenges' can be so tangled that the job of aligning a project’sstakeholders all sometimes lookcrestfallen.
But it's not. The authors show that layout empathy is a strategy which can be adopted address modern challenges and to draw upon people's real world experiences. The authors supply four strategies for scaling and sustaining design empathy within your organization, including 'telling stories, documentary-style' and 'taking clients on journeys that are visceral'.
PUBLICATION DATE: January 01, 2015 PRODUCT #: ROT254-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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