British Airways: Go for It America Promotion (B) Harvard Case Solution & Analysis

Contains detailed information on the campaign for British Airways (BA) in terms of the cost of BA, the press coverage, the impact on orders, and their impact on the overall market share. "Hide
by Stephen A. Greyser, Wendy Schille Source: Harvard Business School 2 pages. Publication Date: November 5, 1991. Prod. #: 592050-PDF-ENG

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British Airways: Go for It America Promotion (B)

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