Executives who ignore the ethical aspects of crisis management expose themselves to serious threats that could result in the fall of their businesses.
The writers use the 2010 BP oil spill in the Gulf of Mexico as a cautionary example of what occurs when a company fails to make choices based on and directly associated to a group of core ethical values, like trustworthiness, responsibility, care, citizenship, respect and equity. They outline the best way to build an ethical corporate culture that will make businesses better equipped to handle with a disaster when it takes place, in order they materialize stronger and much more appreciated consequently.
PUBLICATION DATE: December 15, 2012 PRODUCT #: IIR087-HCB-ENG
This is just an excerpt. This case is about GLOBAL BUSINESS
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